Start with your message.
We turn your approved messaging, themes, priorities, and examples into clear criteria for evaluating captured content.
Your message.
Scored.
See how consistently your communications reflect your approved messaging.
Clarity across your tracked accounts.
Beyond mentions and likes
Attention tells you who noticed.Alignment tells you more.
Understand whether your message is coming through, where it gets lost, and what to do next. Skored gives communications leaders a consistent basis for evaluating content and a clear set of findings to act on.
Put analysis behind the assessment.
We assess captured content against your approved messaging, with support for AI-assisted analysis and human review. Each assessment includes a reason your team can examine.
Keep people in the process.
We review source evidence and scoring reasons, challenge assessments, record corrections, and refine the criteria.
Make the next message stronger.
We provide executive reports and account-level alignment memos for internal teams to share and use when planning future content.
How a post becomes a score
See what aligns.
Understand why.
Skored compares a captured post with your approved messaging. The example shows the assessment, its reason, and a practical lesson for your next post.
Ask about Skored reporting ↗skored.Illustrative example
Fictional social post / Worked example
Does this post support the message?
- 1. Define the scoring framework
- Approved criterion: explain how customer support is becoming easier to access.
- 2. Evaluate the message
- Fictional post: “Our new support hours make help easier to access.”
Aligned: it connects a specific change to easier access. - 3. Apply human judgment
- Check the source and context, then confirm or correct the assessment. No completed human review is assumed in this example.
- 4. Inform what comes next
- Share the finding in an internal report or alignment memo. For future posts about this priority, name the change and explain how it helps customers.
Fictional content for demonstration. Not a client result.
How are we different?
Social listening helps you understand the conversation. Skored focuses on a specific question: Does captured content reflect the messaging you approved?
Your priorities set the standard. Source evidence supports the assessment. Human judgment turns the findings into direction for your team.
Use Skored alongside your monitoring and research to connect what you see with what you want to communicate.
Evidence before conclusions
What does the score mean?
A consistent method, with room for human judgment.
How is alignment measured?
Communications are assessed against your approved messaging criteria. Reports show the proportion of qualifying posts that align, alongside account-level results and supporting content. An alignment score is not a measure of truth, popularity, or persuasion.
What happens when a reviewer disagrees?
A reviewer checks the source and context, then records a correction. Updated reports incorporate those decisions while keeping the original assessment available for comparison. Corrections appear when the report is refreshed; they do not automatically train a model.
What content does the report cover?
Coverage is agreed for each engagement: the sources, accounts, topics, and reporting period to be evaluated. Social content and earned media require different source access and review criteria. Each report identifies the content included and any collection limits, rather than implying complete coverage.
Clarity. Evidence. Direction.
Keep the message in focus.
Built for communications teams, public affairs leaders, and the agencies that advise them.
Let's talk about your messaging ↗